Top Pizza Trends for 2025

Everything from Topping Trends to AI Integration

Staying ahead of the game can be tough in the pizza business. Customers want their old familiar favorites, but also want to experience new flavors and pizza styles. Running your pizza business is a balance of familiar customer service and new technology that is coming at breakneck speed. Check out these trendy innovations for 2025!

Sustainability is Key!

There is a trend for pizzerias to go green. Eco-friendly practices that are increasingly being adopted include biodegradable packaging, locally-sourced ingredients, waste reduction such as dough production optimization and more plant-based toppings. Consumers are savvy and often look for better practices from their favorite restaurants and food preparers. This is more common in the independent pizzeria world.

Insight: Owners and operators can tap into this trend by working with suppliers to source environmentally-responsible supplies and ingredients. Talk to local farmers to offer more farm-fresh ingredients. Streamline operations to reduce food waste and unnecessary supply waste.

AI is Driving Tech Innovations

Technology continues to transform the pizza experience. Online ordering is a must for most pizzerias. AI can improve customer experiences, analyze trends, help with ordering, and do a significant portion of your marketing. Customers love real-time GPS delivery tracking, easy-to-use apps, and targeted marketing offers. The cutting edge of this trend is looking to the future of pizza making. Some pizzerias are experimenting with automated pizza-making robots. The key is to streamline operations and boost efficiency without sacrificing quality.

Flavor Fusion & Clever Combinations

Although pepperoni continues to be the number one choice of pizza eaters, more and more people are expecting new adventures on their plate. You can travel the world through pizzas, with global inspiration from Korean BBQ, Indian curry, Mediterranean hummus and falafel toppings, and birria tacos. Check out these fastest-growing pizza ingredients:

Plant-based pepperoni
Hot honey
Cotija cheese
Bratwurst
Chorizo
Tandoori
Dill pickles
Poblano peppers
Vodka sauce
Microgreens
Berries
Eggs
Cheddar cheese
Spice BBQ

Source: Dataessential and Pizza Today

Insight: Get on the international trend! Pizza kitchens are seeking inspiration from all around the global, fusing flavors and ingredients to create new and exciting pizza offerings. If you’re unsure of what’s going to sell, consider offering new combinations as limited time offerings. LTOs are a great way to test the market and get feedback, especially when introducing a new ingredient.

AI is Driving Tech Innovations

Technology continues to transform the pizza experience. Online ordering is a must for most pizzerias. AI can improve customer experiences, analyze trends, help with ordering, and do a significant portion of your marketing. Customers love real-time tracking, easy-to-use apps, and targeted marketing offers. The cutting edge of this trend is looking to the future of pizza making. Some pizzerias are experimenting with automated pizza-making robots. The key is to streamline operations and boost efficiency without sacrificing quality.

Insight: If you haven’t tapped into new tech offerings, now is the time to dip your toes in the innovation waters. AI can make it easy to create an app and interact with your customers when you are elbow deep in pizza making. Keep up with the newest trends so you don’t get left behind. And don’t be afraid of the added cost! New technology is more available and affordable than ever, with new AI leaps coming every week.

Do the Dough!

Dough and crust innovations are trendy for 2025! Direct method in pizza making is highly predictable. But other ways of making dough are showing up. From blending flours to making high hydration dough, pizza craftsmen are stepping up their game. Biga and poolish use is on the rise, echoing the high hydration trend. New experiments include testing room temperature dough fermentation and the addition of other ingredients such as sugar, honey, malts, ancient grains, and various fats.

Insight: If you’ve been itching to try something new, now is the time! Experiment with new ingredients, alternative pizza dough techniques, and fermentation variations. Let your customers know that you are offering something different and exciting!

There are so many ways to do pizza! The best approach is to blend innovation with tradition, new flavors with old standards, and to tie it all together with exciting technology trends. The pizza industry continues to grow and remains at the forefront of American food culture.